The past tense of meaning (lost and gained in historical translations)

pp. 34-58

in: Sławomir Magala, The management of meaning in organizations, Basingstoke, Palgrave Macmillan, 2009

Abstract

Part of what gives cultural practice its potency is the ability of actors to play upon the multiple meanings of symbols — thereby redefining situations in ways that they believe will favor their purposes. Creative cultural action commonly entails the purposeful or spontaneous importation of meanings from one social location or context to another.