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Publication details

Publisher: Springer

Place: Berlin

Year: 2018

ISBN (Hardback): 9789811084676

ISBN (eBook): 9789811084683

Full citation:

Language and literature in a glocal world, Berlin, Springer, 2018

Language and literature in a glocal world

Contents

Introduction

framing studies in glocalization

Sandhya Rao Mehta

1-11

Code alternation and entextualization in bilingual advertising

the construction of glocal identities in India's amul butter ads

Rani Rubdy

29-56

English in thai tourism

global English as a nexus of practice

Andrew Jocuns

57-76

You are what you tweet

a divergence in code-switching practices in cebuano and English speakers in Philippines

Glenn Abastillas

77-97

The semiotics of flags

the New Zealand flag debate deconstructed

George Horváth

115-126

"You inside me inside you"

singularity and multitude in Mohsin Hamid's how to get filthy rich in rising Asia

Micah Robbins

161-175

Fears of dissolution and loss

Orhan Pamuk's characters in relation to the treaty of Sèvres

Fran Hassencahl

177-192

Textual deformation in translating literature

an Arabic version of Achebe's things fall apart

Mohamed-Habib Kahlaoui

207-224